Top Web Apps - Why You Need Them - Internet Marketing Guru

 What are Web apps? An "app" (which is shorthand for "application") is a piece of software that may be found on your computer, mobile phone, or across the Web. Originally, all software programs have been called "apps" (Tim Sanders actually wrote a book entitled, Love is the Killer App). But recently apps have come to be used specifically to refer to the small programs to be found on iPhones and now other smartphones, Facebook, and Google. They are relatively small, but they typically help you do something and make your life a little easier in a big way. For example: The iPhone has an application was allows you put your phone up to the radio (or any type of speakers) and it will search and find the name and musician for the song! Over the past two years, the development of different apps has been growing at an extraordinary rate. Even more significant is the use of the apps, which is primarily for many of the Web 3.0 sites and marketing tactics we have discussed. Rather than only talk about the traditional apps in your marketing, we're going to discuss three totally different ways of looking at apps. First, think of the apps for general business use. These apps will make your job easier, create more revenue and make communication with your prospects and clients easier. Second, think of using apps in your Web 3.0 marketing. These are the apps that can be used for mobile marketing, in targeted forums, micro-blogging and the like. Lastly, think of apps as a possible lead generator or profit house. Entire businesses are being made solely for developing, selling or giving away apps. Selling apps is one way to generate revenue. But, giving away apps is an even more powerful way. As we've discussed before, one of the best marketing tactics for generating leads is to offer free stuff, whether it's a whitepaper, a CD/DVD, or an app. Give first, and it will all work out in the end!

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